When is the Best Time to Send Marketing Emails?

Getting to the right time, turning your email marketing campaigns into winners, then making successful campaigns.

E-mail marketing is one of the most effective means of reaching targeted customers. With this, there is one easily asked question: when is the best time to send a marketing e-mail? As noted already, timing is always present amidst the success of an email campaign. Finding that precise moment to hit send on an email could give rise to great leaps in one's open rates, click-through rates and ultimately, conversion rates.

This article primarily throws light on the best times to send marketing emails according to several factors, including industry and audience, as well as goal-driven strategies. Tips and strategies for optimizing the timing of marketing emails to adapt the results will also be included.

Why Timing Matters with Email Campaigns

It is advisable to understand the reason timing in email is so crucial before going into when to send an email. The idea of email marketing is to connect with someone at the right time with the right content; thus, here are several of why the timing matters.

More opens: The emails are dramatically affected if the timings are right. As soon as your audience checks their inboxes, your email is more likely to find itself with high chance of being opened.

Higher Interactiveness: A larger number of interactive email recipients could be dictated by time. A well-timed email will spark higher click-through rates and ultimately conversions.

Maximum Reach of the Target Audience: Different schedules would be of different segments of your audience. It understands their preferences so that you could segment and time your email sendings to occur during periods most likely to find them reading.

Now that we have established the importance of timing, it's time we should go to the best times to send marketing emails.

Best Day To Send Marketing Emails - Time

Similarly to time, the days of the week have different effects on the engagement of marketing emails. Let's examine the days.

1. Tuesday- The First among Marketing Emails to be sent

According to studies, Tuesday is usually the best day to send marketing emails because by then, people are usually complacent about the mid-week slump; they have not begun to settle down. Here's why Tuesday would be a great time:
1- Not a Full Inbox: Monday mornings generally tend to be bombarded by emails from people's weekend returns. After Tuesday, however, most inboxes clear up, thus allowing your email to stand out.
Momentum Midweek: Most likely, people have already started their tasks on Tuesday, so they are checking emails thoroughly.

2. Thursday - One of the Top Most Place Holders

Thursday is another solid contender for sending marketing emails. It's the day people start looking ahead to the weekend and into a more relaxed state of mind, perhaps therefore making them more responsive to commercialization. Besides:
Less Saturated: Your audience may have opened important emails earlier in the week and may have time to engage with yours.
Prefor Weekend Readiness: Thursdays are great to preach offers because now people have gotten ideas of things they would want to do or buy before the weekend.

3. The Midweek Sweet Spot

Wednesday sits right at the center between two ends; hence it is another commendable area. This offers an equal balance of production and engagement. Though not as good as Tuesday or Thursday, it does pretty well.
Peak Productivity: Most of such times people tend to work the greatest time on Wednesday, hence are more likely to be engaging with emails.
Good for Targeting Midweek Shoppers: On Wednesdays, most people complete their tasks as much as possible early in the week, making them more likely to respond to an email with offers or deals.

4. The Beginning of the Week

Gloomy as Monday mornings are for email marketing, it does not mean Monday is altogether a no-no. The onset of a week normally goes good for certain industries.

Good for Eager Beavers: There are some people that are more methodical and get at reading their emails early on Mondays, especially regarding work or perusal matters.

Not Excellent for Promotions: Monday might not be a favorable day when you send out your email on promotion or sales since most are busy trying to catch up after the weekend.

5. Friday- The Kick-off for the Weekend

Friday is not a good day for many because it draws them closer to the end of the week. Friday may well be that day for email marketers. Many are rounding it up and preparing for the weekend, which would influence engagement on emails. Nevertheless, if your email contents combine events, sales, or any 'weekend' activity, it can prove to be successful.

Not Ideal for Formal Communication: People aren't going to be as focused on emails regarding work, deadlines, or formal communications.

Great for Time-Sensitive Offers: If you are offering an event or sale over the weekend, Friday would be a great day to capture attention.

6. Saturday and Sunday- Weekend Engagement

It's all relative; weekends will typically be lower in email engagement. That doesn't mean that weekends are completely out of the question, however. It may be the case that Saturday or Sunday is the day for some audiences, particularly those who tend to spend more time at downtime.

Targeted Weekend Campaigns: Weekend emails would probably work better for B2C businesses or brands that provide a lifestyle, because they likely have more leisure time to shop or look around.

Best Times for Sending out Marketing Emails by the Hour

The next step after determining the best days for emails is finding the best time during the day. Email-surfing behaviours vary all day long, with the hours of maximum audience engagement varying accordingly.

1. Morning (8 AM – 10 AM)

Morning hours always tend to be the best time for marketing email visibility. Here is why:

First thing in the morning: Many get to work and take to email checking on the spot. If the email arrives between 8 and 10 am, it would be one of the very first emails seen.

Greater Engagement: This time generally keeps the audience fresh and focused, leading to more opens and clicks.

2. Late Morning (10 AM – 12 PM)

Late morning is a good time to send marketing emails. By late morning, most people are deep into their workday, but the level of engagement is still high.

Fewer Distractions: By now, people are less distracted than in the early hours-more likely to be engaged and focused on your email without interference from adjournments or meetings.

Perfect Time for Business-to-Business Emails: If your target audience is on the B2B side, late morning hours fit perfectly with an audience that must be reached.

3. Early Afternoon (1 PM - 3 PM)

In the afternoon, with the lunch break done, people might be checking their emails during a low time in their workday. But getting a good hit can be tricky, depending on the timing.

After-lunch-slump: Generally, in mid-afternoon, people tend to slump down and not be engaged.

Would work for informal or casual campaigns: The early afternoon is viable if the audience is less formal or casual in your email content.

4. Late Afternoon (4 PM-6 PM)

Late afternoons draw the curtain for many professionals, yet engagement tends to fall. Nonetheless, an email gamed just before the quiting times could be impactful.

Ever Before Quitting Work: A lot of customers would be clearing their inboxes before leaving for the day, which can work as a great time for the final reminder or end-of-the-day promotions.

Not the Best for B2B Campaigns: If the target audience consists of business professionals, this may not be the best time to contact them.

5. 7 PM - 9 PM Evening

Evening email marketing can be very useful for B2C purposes because:

Relaxation: After dinner, people unwind and check their emails, free from pressure or work stresses.

Sell Your Products to the Consumer: Evening emails are often productive for e-commerce brands and promotions based on products.

6. 9 PM - 12 AM Late Night

Late-night mailers witness the least open rates since most people check them before going to bed; others may not check emails at all. Late-night time slots can work for specific audiences: night owls or international audiences in different time zones.

Also Read:

Elevate Your Online Presence with Stunning Restaurant